If you’re wondering what are some affordable SEO packages that will give you the biggest bang for your buck, you’re in the right place. Here we’ll compare the long-term ROI of different SEO services so you can devise and plan a good SEO strategy for your website.
If you start looking into SEO and ways to appear on the first page of Google, you’ll come across thousands of ideas, strategies and different online services.
With so many ways to appear on the first page of Google, it’s not easy to know where to start.
When I started an online blog years ago and wanted to rank it quickly on the first page of Google, my strategy was to look first for the most affordable SEO packages online.
Affordable SEO services, however, don’t necessarily equal great services and doesn’t mean that you’ll get the best return on your investment. What if there was a better strategy? What if you could get a better ROI in search engine optimization by using the options and the strategies with the biggest return first?
In this article we’ll tell about the affordable SEO packages that will give you the biggest bang for your buck! For more insider information on optimizing digital marketing and SEO strategies read our blog here!
The affordable SEO packages that will drive the best ROI to your website
Different SEO strategies will give different results. Some will come into effect a lot sooner and others will take up to 4 months before starting to rank your website.
At NikoSEO we ranked the SEO strategies that will have the biggest ROI in terms of speed of results and how long these results will last.
Optimize for local listings with Google My Business
Local SEO is more important for some businesses than others but one thing is for sure, all companies can benefit from it!
If your business has an actual physical office that people can visit or you’re offering services and products in a specific location, optimizing for local searches is very important.
So what are good strategies to apply if you want to show up in local searches? First, it’s important to include the name of the city where you operate in the articles, the URLs, the images, and the titles on your website.
One of the affordable SEO packages that will help you appear quickly on the first page of Google for local searches is setting up a Google my Business.
A Google My Business is important for local searches since you’ll be able to share your phone number, opening hours, menu, and services directly on the first page of Google. This will lead to a lot more conversion and leads down the line.
Invest in a mobile-friendly website
Although this strategy doesn’t quite fit with the rest of our affordable SEO packages (it’s actually a web design fix), it’s something that is crucial for the success of your website.
Google now considers website responsiveness as one of the main factors to determine whether or not it will rank you on its first page. If your website is slow and doesn’t show properly on wide range of devices, you might get penalized. Google offers a test that you can try to see if your website is mobile-friendly.
Keeping your website fast and mobile-friendly can help your company rank on page one and it’s something that can be done at a relatively low cost.
A few strategies to speed up your website include reducing the size of the images on your website, using external video hosting sites, and reducing your server’s response time.
A professional web designer can also help you design your website so it shows well on mobile.
Re-optimizing old content
Optimizing old content that was already doing well usually gives a much better result than creating new posts and it also costs a lot less.
Here are a few reasons why the optimization of old posts is one of the affordable SEO packages with highest ROI:
The performance of articles decreases over time
Although your new articles can do well at first, over time they can lead to lower rankings in search results because searchers (and search engines) recognize it as old, whether due to its published date or information, which can make it irrelevant to a user’s search.
Updating evergreen content can help you increase your rankings
Google takes into account the freshness and age of your content to determine where it will rank it. By refreshing old content that is still valuable you can bring an article from the second page to the first one very quickly.
Content will perform better if it’s updated to reflect new trends and technology
Changes in technology, regulations, and trends can all have an impact on search intent. Updating your content to reflect these changes can help keep it fresh and relevant, as well as help it rank high in search results.
Target extremely specific content
One of the affordable SEO packages that will give you the biggest return over time is targeting long-tail keywords in your SEO strategy or writing content that is extremely specific.
There’s usually two types of keywords we can try to rank for online. Short-tail keywords and long-tail keywords. Short-tail keywords are usually just one or two words such as kitchen renovations, for example.
Long-tail keywords are more specific and use more words. A good example would be Kitchen renovations in Ottawa instead of just kitchen renovations.
Since these are terms that aren’t as broad, they’re not so competitive. You also have a possibility of ranking for those specific keywords much faster and that’s why it’s a strategy that will give a much better ROI long-term.
These keywords will help your website reach out to customers who are looking for similar items or services to yours.
Instead of attempting to attract as much visitors as possible to your website, you are attempting to attract the highest quality traffic, which means more leads, sales, and money for you.
Measure the success of different SEO techniques
Peter Drucker, the world’s best management consultant, once said that whatever wasn’t measured couldn’t be improved.
That’s particularly true with SEO. Unless, you discover which articles and posts are attracting more people, it will be hard to measure what strategies are doing better and providing the best ROI.
In a way, measuring the success of your efforts, could be considered the most important of all your SEO strategies.
Google analytics is a great way to measure the visits to your website and see them improve over time as you implement your SEO strategy.
The affordable SEO packages we offer
All of these SEO services are totally worth their cost since they’ll provide great long-term results and bring in tons of leads to your website and help your company generate a lot more sales.
If you want to know more about all the SEO services we offer in Canada, have a look at our SEO packages in Canada.
We also offer SEO services for specific Canadian cities. Have a look at the following articles to see if we serve your city:
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