If you’re wondering what SEO services in Ottawa we offer, we’ll tell you all about it. Here we explain the different SEO options and SEO services we offer for businesses in the Canadian capital and worldwide.
The majority of internet users begin their session by looking for something—usually a need. People utilize the internet to satisfy their information needs, whether it’s to find the best activities to do in Ottawa, to find a local restaurant, the perfect piece of apparel, or the best contractor for a home siding installation in the Canadian capital.
Search engine optimization in Ottawa is the process of helping your customers connect with your online business in the Canadian Capital.
At NikoSEO, we offer different SEO services in Ottawa backed by the best digital practices to boost your site’s traffic and rankings for keywords and long-tail phrases that generate leads and a constant revenue for your company.
Whether you have an ecommerce website, a webpage to generate leads for your home renovation business or you want to be the top fitness influencer, the SEO services in Ottawa we offer will help you crush the competition!
How does SEO in Ottawa Work?
Before we tell you more about our different SEO services in Ottawa, let’s have a look at how SEO works and how it can benefit your company.
Search engines (such as Google) are the starting point. In order to develop an index, every search engine sends out crawlers to collect all the content and information they can from the internet. When a search engine receives a query, the algorithm sifts through the index to give the most crucial and relevant information in the search results, also known as the search engine results page.
While all pages can receive a moderate amount of visits, the pages shown in the first few results, receive more than 30% of the traffic related to that research.
That’s where our SEO services in Ottawa come in. We can use optimization to help search engines understand what’s on your website, the value your company provides, and how you link to relevant keywords. It’s the bedrock of your digital marketing plan, bringing organic traffic to your site and bolstering every facet of it.
Different SEO services in Ottawa and the techniques we use
If you’ve determined that SEO services in Ottawa can help your business and you want to give it a go, we’re totally ready to work with you and bring your business to the next level.
Before telling you about more advanced services, here are some of the basic SEO services in Ottawa we offer and techniques we use to make your website outperform the competition:
- Keyword research and optimized content creation
This is the very first SEO service we’ll use at NikoSEO to help your website rank on Google. By having a few online meetings with you, we’ll determine what is your niche and goals. We’ll then use various keyword research tools to find what are the most researched key terms in your niche and your area.
We’ll then analyze your competition and determine how quickly you could outrank them for said keywords. After this is done, we’ll write optimized content and articles that will be published on your website to help it rank as soon as possible.
- Optimizing title tags, meta tags, headers, and images
The next SEO service in Ottawa we’ll use to make your website reach the first page is the optimization of all your title tags, meta tags, headers and images. By optimizing your website for image search, for example, we’ll be helping you grab traffic from a source that your competitors probably aren’t considering.
We’ll also add the relevant keywords on the articles already on your website or on the content that we’ll be adding to it. Read more about this service and its price here.
- Optimize your page for ‘People also ask’
One of the SEO services in Ottawa we like to immediately offer to new clients is optimizing their pages for ‘people also ask’.
Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user. Google constantly updates the way these results are displayed. One of the way the results are displayed that companies can take advantage of is the ‘people also ask’ section of the search results.
There are many reasons why you should optimize your website to answer the ‘people also ask’ questions.
First, with over 75% of “People also ask” results appearing in the top three results, they can help you appear prominently at the top of the SERPs as an answer to the questions your clients are asking.
At NikoSEO we’ll make sure the articles featured on your website cover the ‘people also ask’ questions, so you can rank on the first page of Google as soon as possible.
- Analyze your competition’s best performing pages
At NikoSEO we offer all kinds of different SEO services in Ottawa but one that is absolutely fundamental is analyzing your competitors best performing pages. The better we understand your competitors’ SEO technique, the better your own site will perform.
As soon as we understand why certain SEO strategies are functioning well for your competition, we can use these same strategies to your advantage.
Finding your competitors’ best-performing sites is a good place to start as we can get a sense of where their organic traffic is coming from and what’s driving it.
- Gather authority back links to your website
Getting good back links to their website is probably the biggest challenge that companies face when they want to grow their authority online. Helping you get links from authoritative websites is one of the SEO services in Ottawa that will probably have the biggest positive impact on your website.
Creating original, relevant material that can naturally develop popularity in the Internet community is the best approach to attract other sites to build high-quality, relevant connections to yours. It pays to create high-quality content: Links are usually editorial votes, and the more useful content you have, the more likely it is that someone else will find it useful to their audience and link to it.
- Clean up the toxic back links to your website
Over time, websites start to accumulate links that are considered spammy to Google. Back links can help your website rank higher on Google, but the improper links might hurt your rankings.
If your site’s link profile contains hazardous links, it is recommended that you clean them up. There are many different reasons why your site can have some of these bad links in the first place.
Links that were purchased (or received in exchange for gifted products), for example, could seem spammy and make you rank farther in the page results. A negative SEO attack, where a competing company tries to sen you back links from spammy websites, could also make you rank farther down in the Google results.
One of the SEO services in Ottawa we offer is to do a thorough analysis and removal of all the toxic links that could prevent your website from appearing on the first page of Google.
- Setting up a Google my business
SEO is constantly evolving and as one of the top SEO companies in Ottawa, we are always improving the different services we offer. One of these services is setting up a Google my Business for your company.
You may use Google My Business to list your business location on Google Maps and in local search results.
You can include crucial information about your company, such as opening and closing times, contact information, and a link to your website. Recently, Google introduced a new function that allows you to share links to publications or upcoming events.
If these SEO services in Ottawa can benefit your business, contact us today for a free assessment of your website. You can also read about all our SEO packages in Canada here.
At NikoSEO our goal is to help you rank on the first page of Google as soon as possible.
We’ll treat your website like if it was our own. We’ll track all the keywords that your website is ranking for and send you a bi weekly report.
If you’re tired of not seeing your website on the first pages of Google, make sure to contact us as soon as possible!
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